Pepsico announced the launch of a new online community
(Inspiration Network) for women at Social Media Week that starts on
Monday, 7th February 2011 in nine cities worldwide, including Mashable‘s
two office locations such as New York City and San Francisco. The PepsiCo Women’s Inspiration Network
is an online interactive network that offers female point of view,
inspiration, and idea sharing worldwide, through the involvement of
influencers, experts, and real women.
PepsiCo Women’s Inspiration Network is presented to all, who are interested in listening, engaging, enabling and supporting women. PepsiCo Women’s Inspiration Network provides entrance to instructive content and serves as a driving force of female encouragement and empowerment. Videos and content on subjects such as environment & sustainability, health & wellness, people & talent, and Trend-spotting are offered by Women’s Inspiration Network (WIN).
People can get valuable content and conversation about important topics related to environment and sustainability issues, shared by Pepsico in Environment & Sustainability topic. Snack-and-soda giant, PepsiCo focuses on the latest health and wellness issues that are important for women in the Health/Wellness topic. PepsiCo pays attention to the key women influencers by making noise and impacting change in People/Talent topic. People can connect to the community with real-time news on trending topics applicable to women domestically and globally in Trend-spotting topic.
It is shown in reports that in comparison to men, women are more dynamic in social networks like Facebook and more likely to trust information found in online women’s communities, particularly when it comes to making purchasing decisions. iVillage, a women’s site revealed in a current study that 51% of women’s community users trust product information found in them, but only 14% were found on typical social media sites.
Women are becoming strongest customer base of PepsiCo due to, 85% of household is controlled by them in spending decisions. Digital director for the company, Jamie Stein said, “Women are increasingly influential in the digital space,” and “We want to build a community to have a two-way dialogue. Our strategy is listening, engaging and enabling–connecting with women in real time, on their terms.”
Source: Pepsicowin.com
Screenshot of pepsicowin.com
Image source: pepsicowin.com
PepsiCo Women’s Inspiration Network is presented to all, who are interested in listening, engaging, enabling and supporting women. PepsiCo Women’s Inspiration Network provides entrance to instructive content and serves as a driving force of female encouragement and empowerment. Videos and content on subjects such as environment & sustainability, health & wellness, people & talent, and Trend-spotting are offered by Women’s Inspiration Network (WIN).
People can get valuable content and conversation about important topics related to environment and sustainability issues, shared by Pepsico in Environment & Sustainability topic. Snack-and-soda giant, PepsiCo focuses on the latest health and wellness issues that are important for women in the Health/Wellness topic. PepsiCo pays attention to the key women influencers by making noise and impacting change in People/Talent topic. People can connect to the community with real-time news on trending topics applicable to women domestically and globally in Trend-spotting topic.
It is shown in reports that in comparison to men, women are more dynamic in social networks like Facebook and more likely to trust information found in online women’s communities, particularly when it comes to making purchasing decisions. iVillage, a women’s site revealed in a current study that 51% of women’s community users trust product information found in them, but only 14% were found on typical social media sites.
Women are becoming strongest customer base of PepsiCo due to, 85% of household is controlled by them in spending decisions. Digital director for the company, Jamie Stein said, “Women are increasingly influential in the digital space,” and “We want to build a community to have a two-way dialogue. Our strategy is listening, engaging and enabling–connecting with women in real time, on their terms.”
Source: Pepsicowin.com
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